Privacy Policy
Last updated: 4 October 2026
1. Who we are
Movela Health is a digital health and wellbeing business operated by Peter Hunt. In this policy, “Movela Health”, “we”, “us” and “our” refer to Peter Hunt trading as Movela Health.
We are the data controller responsible for personal information collected through:
Our contact and enquiry forms
Emails, meetings and business correspondence
Enquiries about GeoTag and the 2027 Founders Programme
Our professional social media accounts
You can contact us about privacy through our contact page.
2. What this policy covers
This policy covers the Movela Health website, business enquiries and early discussions about GeoTag.
GeoTag is currently in development. The website does not currently collect participant activity, precise live location or health information through the GeoTag app.
Before any live GeoTag pilot begins, we will publish additional privacy information explaining exactly what the app collects, how location and activity information is used, how long it is retained and what protections apply to children and other participants.
3. Information we may collect
Depending on how you interact with us, we may collect:
Information you provide
Your name
Your email address and telephone number
Your job title and organisation
The town, area or community you represent
Information included in an enquiry or message
Records of emails, calls and meetings
Information about your interest in GeoTag or the Founders Programme
Proposal, contract and payment information if we begin working together
Your communication and marketing preferences
Please do not include medical information, information about children or other sensitive personal details in a general website enquiry.
Information collected when you use the website
This may include:
Your IP address
Browser and device type
Pages visited and time spent on the website
Referral source
Approximate location derived from your IP address
Cookie choices
Security and diagnostic information
Information from other sources
We may receive professional contact information from:
Your organisation
A colleague or mutual contact who introduces you
Publicly available professional sources, such as an organisation’s website or LinkedIn
Events, meetings or professional networking activity
If somebody introduces you to us, we will only use the information provided to make appropriate contact about the reason for the introduction.
4. How and why we use personal information
We may use personal information to:
Respond to enquiries and arrange conversations
Discuss GeoTag and the 2027 Founders Programme
Understand the needs of potential partners and communities
Prepare proposals and take steps towards a possible agreement
Manage relationships with partners, suppliers and professional contacts
Operate, secure and improve our website
Maintain appropriate business and financial records
Send updates where somebody has asked to receive them
Meet legal, regulatory and contractual requirements
Establish, exercise or defend legal claims
5. Our lawful bases
Under UK data protection law, we rely on one or more of the following lawful bases:
Legitimate interests: to respond to professional enquiries, develop Movela Health and GeoTag, maintain business relationships, improve our website and protect our systems. We consider whether these interests are balanced against your rights and expectations.
Steps before entering into a contract: where you ask us to provide information, prepare a proposal or discuss working together.
Contract: where processing is necessary to provide an agreed service or manage a partnership.
Consent: for optional cookies, analytics and marketing communications where consent is required. You may withdraw consent at any time.
Legal obligation: where we must retain or disclose information to comply with the law.
We do not currently use personal information to make solely automated decisions that have legal or similarly significant effects.
6. Cookies and embedded content
Our website may use:
Essential cookies needed for security and basic website operation
Preference cookies that remember choices
Optional analytics cookies that help us understand website use
Cookies or similar technologies connected with embedded third-party content
Non-essential cookies should only be used after you have made a choice through our cookie controls. You can reject optional cookies or change your preferences at any time through the website’s cookie settings.
Our website includes an interactive GeoTag experience hosted by Figma. If you choose to load or use this content, Figma may receive technical information such as your IP address, browser details and interaction information, and may use cookies or similar technologies. You can read the Figma Privacy Policy for further information.
7. Who we share information with
We may share personal information where necessary with:
Website hosting, security and technical-support providers
Email, contact-form and communication providers
Analytics and cookie-management providers
Professional advisers, including accountants, insurers and legal advisers
Contractors supporting the development of Movela Health or GeoTag
Public authorities where disclosure is legally required
A prospective partner where you have asked us to make an introduction or progress a joint opportunity
These organisations may only use personal information for the relevant purpose and must protect it appropriately.
We do not sell personal information.
Future GeoTag partners, such as councils, schools or Active Partnerships, may have their own responsibilities as data controllers. Their responsibilities will be explained in the privacy information provided for each pilot or activation.
8. International transfers
Some technology providers may process information outside the United Kingdom.
Where personal information is transferred internationally, we will use an appropriate legal safeguard, such as UK adequacy regulations, the UK International Data Transfer Agreement or an approved UK addendum to standard contractual clauses.
You can contact us if you would like more information about safeguards relating to a particular provider.
9. How long we retain information
We only retain personal information for as long as reasonably necessary.
Our usual retention periods are:
General enquiries: up to 24 months after our last meaningful contact
Unsuccessful Founders Programme or partnership discussions: up to 24 months after discussions end
Active partner, supplier and contractual records: for the relationship and normally up to six years afterwards
Financial and tax records: for the period required by law
Marketing contact information: until you unsubscribe or withdraw consent
A minimal suppression record: where necessary to ensure we honour an unsubscribe request
Website security logs: normally no longer than 12 months
Cookie information: for the period shown within our cookie settings
We may retain information for longer where required by law, an ongoing dispute or a legal claim.
10. How we protect information
We use reasonable technical and organisational measures designed to protect personal information against unauthorised access, loss, misuse, alteration or disclosure.
Access is limited to people and service providers who need the information for an authorised purpose. However, no online system can be guaranteed to be completely secure.
11. Children’s privacy
The Movela Health website is primarily intended for organisations and professional contacts. Children should not submit personal information through our general contact form.
GeoTag may eventually be used by schools, families and young people. Before this happens, we will carry out appropriate privacy and safeguarding assessments and provide clear, age-appropriate privacy information for children and parents or carers.
Protections for future GeoTag services will include data minimisation, privacy-friendly default settings and careful controls around location information, profiles and leaderboards.
12. Your rights
Depending on the circumstances, you may have the right to:
Ask for a copy of your personal information
Ask us to correct inaccurate or incomplete information
Ask us to delete your information
Ask us to restrict how information is used
Object to certain processing
Receive information in a portable format
Withdraw consent at any time
Complain to the Information Commissioner’s Office
Some rights depend on the lawful basis being used and may be subject to legal exceptions.
Your right to object
Where we process your information on the basis of legitimate interests, you have the right to object. You also have an absolute right to object to the use of your information for direct marketing.
To exercise a right, contact us through our contact page. We may need to confirm your identity before completing a request.
13. External websites
Our website may contain links to other organisations and services. Their privacy practices are outside our control, so you should review their policies before providing personal information.
14. Changes to this policy
We may update this policy when our website, services or legal obligations change. The latest version will always be published on this page with the revision date.
We will introduce separate and more detailed privacy information before GeoTag begins processing participant information through a live pilot or public app.
15. Contact and complaints
Please contact Movela Health first if you have a question or concern about how we use personal information:
You also have the right to complain to:
Information Commissioner’s Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF
Telephone: 0303 123 1113
Website: ico.org.uk